About St. Martinus University
St. Martinus University Faculty of Medicine is a medical school in Curaçao. Its MD program is built around the path to US licensing and residency, and it recruits students from India, the United States and other markets.
The university runs an India admissions push from Hyderabad, where families weigh an international MD against the competition for medical seats at home.
The problem
Almost no visibility and no clear position
Few prospective students or parents knew the university, and those who did were unsure what it stood for. It risked being seen as a local option rather than an international medical school with a US pathway.
Leads without a route to admission
Campaigns produced enquiries, but there was no defined admissions flow, no tracking from lead source to admission, and no feedback loop between marketing and the admissions team.
Too much weight on a few channels
Paid social carried most of the lead volume, and single-city events were costly for the turnout they drew. Admissions needed more channels that bring in serious applicants.
What we did
01Build the positioning
We defined the university as an international medical school with a clear path from classroom to US clinical training and residency, and built content around faculty, students and outcomes.
- International positioning, not a local alternative
- Faculty, student and alumni stories as proof
02Take visibility from near zero
We ran social campaigns, webinars and ask-me-anything sessions, shifting budget to the platforms that performed. Instagram produced the large majority of paid social leads.
- Instagram-led paid social
- Webinars and AMA sessions with faculty and students
03Build a channel partner network with rules
Instead of handing students to consultants who represent dozens of schools, we built referral partnerships with coaching centers, junior colleges and pre-med colleges, on non-exclusive agreements with approved claims, partner codes and a first-claim rule, so every partner represents the university the same way.
- Institutional referral partners in Telangana and Andhra Pradesh
- Pre-med college partnership outreach in the United States
- Prohibited-claims list and partner codes
04Stand up an admissions desk
We designed the admissions process from first call to counseling to application, with named owners for each stage and counseling scripts in English, Hindi and Telugu so parents could ask their questions in their own language.
- Defined admissions stages and owners
- Trilingual counseling scripts and FAQs
- One-on-one counseling with faculty doctors
05Meet families in person
Open days in Hyderabad and Vijayawada in May 2026 put faculty and board members in front of students and parents, and a single college campus visit produced more applications than weeks of paid leads.
- Open days with one-on-one slots
- Campus visits with partner colleges
06Fix tracking and plan the next year
A 2025 review diagnosed geo-targeting and tracking gaps. The 2026 plan adds source-to-admission tracking and replaces single-city US events with a state roadshow model.
- CRM and tracking from lead source to admission
- State-by-state roadshow plan for the US
